Established in 1991, SYN Music is among Japan’s most in-demand boutique music houses. And it couldn’t have been any different when taking into account the names of the founders. The award-winning record producer and songwriter, Nick Wood, joint talents with his long-time friend and collaborator, and lead singer of the emblematic Duran Duran – Simon Le Bon, and his wife, and one of the most successful British models – Yasmin Le Bon. With state-of-the-art production studios in Tokyo, Los Angeles and Beijing, SYN Music produce creative commercial music for top brands and media around the globe.
Some of the latest productions of the agency include music for commercials for: Adidas, Mercedes-Benz, Lexus, Dove Chocolate, Final Fantasy (featuring Ariana Grande), Tesla. Among them is CNN’s “Why We Go” commercial, part of the news channel’s “Go There” Campaign. “Why We Go” has already won 16 awards at this year’s PromaxBDA, including “Best Use of Music and Sound Design”, and is now nominated for “Outstanding Promotional Announcement” for 38th Annual The News & Documentary Emmy Awards. The award-winning CNN video was directed by Klaus Obermeyer at Aero Film in LA, and the music was written by Nick Wood and orchestrated by Todd Hayen.
As with most of the projects at SYN, the work for “Why We Go” was spread between their studios in L.A. and Tokyo, including a recording session with a 40-piece orchestra in Macedonia. The recording location was not accidental, but intentionally meant in a search for a more realistic flavor. “We picked Macedonia to record in as the refugees featured in the spot were all trying to get to Macedonia,” says Justin Frieden, Production Manager at SYN Tokyo. “We were requested to create hopeful, inspiring, emotional strings and piano that would represent what CNN essentially is. We worked with the orchestrator/arranger Todd Hayen, located in Toronto and the composition went back-and-forth between L.A., Toronto and Tokyo,” continues Justin. After the session had been completed in Macedonia, all the data was sent to SYN’s main studio in Tokyo for mixing. According to Justin, Amphion studio monitors made the process of mixing and balancing the whole orchestra much easier. “I remember we recorded over night and mixed all day the next day, and the clearness of the Amphion studio monitors was much appreciated. Having the clarity of the Amphion speakers was a help in rebuilding the orchestra in our studio. Mixing the strings on One18s was really nice and easy. Finding the right balance and panning everything was definitely much easier with the Amphions,” adds Justin.
Amphion One18 studio monitors and Amp500 have been on board at SYN Production in Tokyo for many months already. They are sitting at SYN’s main mixing/recording and engineering studio where most of the main projects are mixed and mastered. Along with the mix/mastering projects, the studio is often used for narration-recording and ADR where, according to Justin “Amphion One18s clarity is really helpful.”
You can watch “Why We Go” spot here – http://syn.world/projects/cnn-why-we-go/